Expert Insights

Practical business perspectives on the technologies, transactions, and strategic decisions that often become central issues in commercial and intellectual property litigation

These articles expand upon the videos found throughout this website. Some are drawn from my own professional experience; others address broader business and technology issues that often become important in litigation.

The goal is to provide attorneys with practical business context that goes beyond contracts, financial statements, and technical specifications.

Apple Says OpenAI Took More Than Its Engineers

Apple's lawsuit against OpenAI raises a critical question: where does legitimate recruiting end and the acquisition of a competitor's confidential development advantage begin?

11 minutes video • 5 minute read

Starlink: The Tradeoff Behind the Technology

Why understanding the difference between coverage and capacity is essential to evaluating Starlink's technology, market opportunity, and value.

12 minutes video • 5 minute read

Not All Growth Capital is the Same

Why choosing the right source of growth capital can be just as important as raising capital itself.

8 minutes video • 6 minute read

How I Saved the Government $1 Billion

How challenging long-held acquisition assumptions led to a more effective communications system for the U.S. Army and savings exceeding one billion dollars.

10 minutes video • 8 minute read

How Strategic Partnerships Create Value

How a strategic partnership with Sharp Corporation reduced costs, improved margins, and increased the value of an emerging technology company.

8 minutes video • 6 minute read

Meet Mark Goode

An introduction to my background in technology, business strategy, wireless communications, government technology programs, and expert witness services.

3 minutes video • 2 minute read

The IBM PC and the Myth: Build It and They Will Buy

Why successful technology commercialization depends on understanding customer demand—not simply building a better product.

10 minutes video • 8 minute read

Building America's First Public Wi-Fi Networks

Why commercializing Wi-Fi had far more to do with business strategy, strategic partnerships, and market adoption than wireless engineering.

9 minutes video • 6 minute read

Why Partnerships Fail: A Lesson From China

A real-world lesson on why strategic partnerships fail and how those failures become business disputes.

7 minutes video • 5 minute read

CONTACT

Let’s Discuss Your Matter

Discuss your matter confidentially and determine whether my experience involving defense acquisition, technology transition, source selection, government technology programs, and commercial technology assessment can help support your case

Mark Goode | Expert Witness

Expert witness in technology, telecommunications, commercialization, and strategic transactions

Connect